Quality presentation adds perceived credibility to content.
presentation= the way in which an idea is communicated or displayed
adds= presentation isn’t everything, but it certainly has a lot to offer
perceived= implying viewer opinion, regardless of actuality
content= the idea being communicated
SO… We can increase the level to which viewers trust our ideas by increasing the quality with which we present them.
OR…We can decrease the level to which viewers trust our ideas by disregarding the quality with which we present them.