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An individual’s level of openness to change is based on two variables:
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  1. Perceived need for that change
  2. Perceived feasibility of that change
Need & Feasibility diagram.001.001
Insistent:  “We must change this and we can change this!”
Hesitant:  “We must change this, but can we?”
Complacent:  “We don’t need to change this even though we are able to.”
Resistant:  “We don’t need to change this and I don’t think we even could.”
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Odds are, you have individuals of all four types on your team.  So how do you move those who are currently resistant, complacent, and hesitant to change to a state where they insist on that change?  You first create a need for it by exposing the problems with the current situation (resistant & complacent).  You then show its feasibility by encouraging the abilities of those individuals (resistant & hesitant).  When your team sees a high need for change and believes in its ability to make that change, you no longer have to motivate, you only have to give permission.
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In which of the four quadrants does each individual on your team currently sit?  How can you begin moving them all toward insistence?
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