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An individual’s level of openness to change is based on two variables:
  1. Perceived need for that change
  2. Perceived feasibility of that change
Need & Feasibility diagram.001.001
Insistent:  “We must change this and we can change this!”
Hesitant:  “We must change this, but can we?”
Complacent:  “We don’t need to change this even though we are able to.”
Resistant:  “We don’t need to change this and I don’t think we even could.”
Odds are, you have individuals of all four types on your team.  So how do you move those who are currently resistant, complacent, and hesitant to change to a state where they insist on that change?  You first create a need for it by exposing the problems with the current situation (resistant & complacent).  You then show its feasibility by encouraging the abilities of those individuals (resistant & hesitant).  When your team sees a high need for change and believes in its ability to make that change, you no longer have to motivate, you only have to give permission.
In which of the four quadrants does each individual on your team currently sit?  How can you begin moving them all toward insistence?
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