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Our tendency is to focus on our most visible work.  When done well it leads to high-fives, hand-claps, and the occasional wall plaque.  But defining priorities by visibility minimizes much work that is truly most important.  Including, but not limited to…
 
…investment in the team that shares your objectives.
…development of systems that ensure effective communication.
…management of budget that ensures future resources.
 
Prioritizing visible over important gives greater value to personal appearances than organizational success.  Visible work will get you compliments.  Important work creates long-term progress.
 
Eventually, the important has a way of making itself visible.
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