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Recently, I passed a billboard that promised hope through Jesus to those who called the listed phone number. Curious (and bored on a long drive), I decided to give them a call. To be honest, I was a bit disappointed by the recorded message.

Unfortunately, I’m afraid that many churches have a lot in common with this billboard. Is it possible that unchurched guests are disappointed by the messages you are sending their way?

Consider these four aspects of my billboard phone call experience…

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